‘Viva La Vulva uncompromisingly demands an end to reductionist discourse on sexuality.’

Stephanie Burrell, Strand Magazine.


‘Wonderfully witty and unexpected; an interesting consideration of the performativity of gender and female orgasm.’

Hannah Brierly

​A celebration of female and non-binary sexuality. A rejection of the male gaze. An exploration into the complex relationships we have with sex and ourselves. The starting research for this project revealed common notions of shame and humiliation among women and non-binary individuals when talking about sex.


Viva la vulva aims to overcome these notions by showcasing a journey of empowerment. Stripping away the performative roles placed on us by oppressive social and patriarchal structures, we try to recapture an innocent curiosity for exploring our own bodies.


In normalising female masturbation as a form of self-care and making space and time for the orgasm, viva la vulva aims to shift attitudes forward, giving women and non-binary individuals a deeper sense of ownership within their sex.

Performed by Ronja Kasemi and Jay Yule. Image by Jack Luttman


VIVA LA VULVA ZINE was made in collaboration with a wider network of female identifying and non-binary artists who share an interest in digging into the nuances of female sexuality and how it is represented (or misrepresented) in society today.


Jay and collaborator Leah Airey are holding a series of live zine making workshops, as a chance for like minded people to come together to share stories and experiences in a supportive and inclusive environment. Whilst getting crafty and producing something tactile together in an increasingly tech focused world.


Their first workshop will be November 7th at the Albany Deptford 6-8pm and is completely free. 

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Originally from Edinburgh, Jay is based in London. She has worked with contemporary choreographers Theo Clinkard, Luca Silvestrini (Protein Dance) and Sarah Fahie. As well as working at Mandinga Arts and the People Pile, she has experience in using the theatricalities of her performance to engage with audiences inside and outside of the theatre. She is a member of The Yonis, a girl band who make multi-disciplinary work with the intention of empowering fellow women to take space and make noise. As a choreographer, the content of her work is influenced by feminist philosophies, is of an existential nature and attempts to re-address the audience and performer relationship.

'Jay is equipped with a solid technique, vivid presence on stage, and a great wit but perhaps more importantly, she knows how to collaborate, consider and absorb direction.' - Theo Clinkard



jay.yule3@gmail.com | @jayyule 

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